“By defining its purpose, Orange is once again blazing a trail.”

Bénédicte Pluquin
Big Data Business Developer
with Orange Wholesale Spain

I made the decision to join the Group 12 years ago because the company is sincere about its promises. My own values and ethics were reflected in the way people work at Orange and are integrated into the Group’s very strategy. By defining its purpose, Orange is once again blazing a trail. In Spain, it’s a very innovative approach, and I’m sure businesses throughout the country will feel inclined to follow suit.

I was part of a working group that helped define the purpose, and we felt it was really important to underline the responsibility Orange has as an international group towards its employees and the process to develop digital technology for its customers. We have a duty to make these tools accessible and teach everyone how to use them, especially children. We also believed that Orange’s purpose should include its efforts to combat climate change.

Lyes Bouabdallah

“Building a better world for future generations.”